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Button vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Button logo
Button

Mobile commerce platform for app links, attribution, and affiliate revenue

Custom pricing
Visit Button
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity

At a glance

 ButtonMicrosoft Clarity
TaglineMobile commerce platform for app links, attribution, and affiliate revenueFree session recordings, heatmaps, and AI insights for websites
Pricing modelEnterpriseFree
Starts atCustomFree
Founded——
AI-native
CategoriesAnalytics, Influencer, Affiliate & Referral, Customer Data PlatformsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Button if you need mobile commerce platform for app links, attribution, and affiliate revenue. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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Button alternatives →

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Microsoft Clarity alternatives →

Frequently asked

Is Button better than Microsoft Clarity?
It depends on your use case. Button is mobile commerce platform for app links, attribution, and affiliate revenue, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between Button and Microsoft Clarity?
Button uses custom pricing. Microsoft Clarity is free.
Can I migrate from Button to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.