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Head-to-head

Burt vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Burt logo
Burt

BI and forecasting platform for digital publishers and retail media networks

Custom pricing
Visit Burt
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity

At a glance

 BurtMicrosoft Clarity
TaglineBI and forecasting platform for digital publishers and retail media networksFree session recordings, heatmaps, and AI insights for websites
Pricing modelEnterpriseFree
Starts atCustomFree
Founded——
AI-native
CategoriesProgrammatic & Ad Tech, AnalyticsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Burt if you need bi and forecasting platform for digital publishers and retail media networks. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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Frequently asked

Is Burt better than Microsoft Clarity?
It depends on your use case. Burt is bi and forecasting platform for digital publishers and retail media networks, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between Burt and Microsoft Clarity?
Burt uses custom pricing. Microsoft Clarity is free.
Can I migrate from Burt to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.