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Head-to-head

Bright Data vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Bright Data logo
Bright Data

Web data infrastructure: proxies, scrapers, and datasets for public web data

From $1.5/mo
Visit Bright Data
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

From Free
Visit Microsoft Clarity

At a glance

 Bright DataMicrosoft Clarity
TaglineWeb data infrastructure: proxies, scrapers, and datasets for public web dataFree session recordings, heatmaps, and AI insights for websites
Pricing modelPaidFree
Starts at$1.5/moFree
Founded——
AI-native
CategoriesAnalytics, Customer Data PlatformsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Bright Data if you need web data infrastructure: proxies, scrapers, and datasets for public web data. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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Microsoft Clarity alternatives →

Frequently asked

Is Bright Data better than Microsoft Clarity?
It depends on your use case. Bright Data is web data infrastructure: proxies, scrapers, and datasets for public web data, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between Bright Data and Microsoft Clarity?
Bright Data starts at $1.5/mo. Microsoft Clarity starts at Free.
Can I migrate from Bright Data to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.