Head-to-head
Brevo vs Up
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Brevo | Up | |
|---|---|---|
| Tagline | Email, SMS, WhatsApp marketing, automation and CRM in one platform | Email outreach and marketing platform built on Amazon SES |
| Pricing model | Freemium | Paid |
| Starts at | Free | $49/mo |
| Founded | — | — |
| AI-native | ||
| Categories | SMS & Push, Email Marketing, CRM | Sales Engagement, Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick Up if you need email outreach and marketing platform built on amazon ses.
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Brevo alternatives →
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Up alternatives →
Frequently asked
- Is Brevo better than Up?
- It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while Up is email outreach and marketing platform built on amazon ses. See the comparison above for which fits your team.
- What's the price difference between Brevo and Up?
- Brevo starts at Free. Up starts at $49/mo.
- Can I migrate from Brevo to Up?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.