Head-to-head
Brevo vs SMTP
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
SMTP
Email relay API and transactional email delivery with reputation protection
From $25/mo
Visit SMTPAt a glance
| Brevo | SMTP | |
|---|---|---|
| Tagline | Email, SMS, WhatsApp marketing, automation and CRM in one platform | Email relay API and transactional email delivery with reputation protection |
| Pricing model | Freemium | Paid |
| Starts at | Free | $25/mo |
| Founded | — | — |
| AI-native | ||
| Categories | SMS & Push, Email Marketing, CRM | Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick SMTP if you need email relay api and transactional email delivery with reputation protection.
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Frequently asked
- Is Brevo better than SMTP?
- It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while SMTP is email relay api and transactional email delivery with reputation protection. See the comparison above for which fits your team.
- What's the price difference between Brevo and SMTP?
- Brevo starts at Free. SMTP starts at $25/mo.
- Can I migrate from Brevo to SMTP?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.