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Head-to-head

Brevo vs SendGrid

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Brevo logo
Brevo

Email, SMS, WhatsApp marketing, automation and CRM in one platform

Free
Visit Brevo
SendGrid logo
SendGrid

Email API and marketing campaigns platform, now part of Twilio

Price not listed
Visit SendGrid

At a glance

 BrevoSendGrid
TaglineEmail, SMS, WhatsApp marketing, automation and CRM in one platformEmail API and marketing campaigns platform, now part of Twilio
Pricing modelFreemiumFreemium
Starts atFreeNot listed
Founded——
AI-native
CategoriesSMS & Push, Email Marketing, CRMEmail Marketing, Automation
Vendor claimed

Quick take

Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick SendGrid if you need email api and marketing campaigns platform, now part of twilio.

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Frequently asked

Is Brevo better than SendGrid?
It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while SendGrid is email api and marketing campaigns platform, now part of twilio. See the comparison above for which fits your team.
What's the price difference between Brevo and SendGrid?
Brevo is free. SendGrid doesn't publish its pricing.
Can I migrate from Brevo to SendGrid?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.