This is a small-business all-in-one against the Salesforce CRM platform, meaning Sales Cloud. If marketing is your main job and you need a contact list, email and SMS campaigns, and a basic deal pipeline, pick Brevo. It's priced by email volume, not seats, and it's far cheaper. If you run a sales team that needs custom objects, complex permissions, forecasting and a deep app ecosystem, pick Salesforce and plan to add a marketing tool alongside it.
Pick Brevo if
- Email and SMS marketing are your priority and the CRM is a bonus.
- You're a small team that doesn't want to pay per seat.
- You want transactional email, marketing and a simple pipeline in one account.
- You don't have, and don't want, a CRM admin.
Pick Salesforce if
- Sales is the center of the business, with several reps, territories or teams.
- You need custom fields, objects and approval rules that match how you sell.
- You want forecasting, deep reporting and a large app marketplace.
- You expect to add service, commerce or Salesforce marketing products later.
How they differ
Pricing. As of November 2026, Brevo's free plan allows up to 300 emails a day. Starter is $9/month billed monthly, or $8.08/month billed yearly, for 5,000 emails a month and 500 marketing contacts, and it includes Brevo's Sales Essentials CRM features. Standard, where marketing automation starts, is $18/month monthly or $16.17/month yearly. Salesforce Sales Cloud's Starter Suite is $25 per user per month, billed monthly or annually, and includes basic email marketing. Pro Suite is $100 per user per month and Core, Advanced and Max run $195 to $550 per user per month, all billed annually. Salesforce also lists a Free Suite.
Core strength. Brevo's edge is breadth for the money. Email, SMS, WhatsApp, automation, transactional email and a pipeline share one contact list. Salesforce's edge is that it bends to your sales process. Data models, automation and reporting can be configured for almost any team, and most B2B tools integrate with it.
Where each falls short. Brevo's CRM is basic, and growing sales teams outgrow its pipelines and reporting. Salesforce's per-seat price climbs fast past Starter Suite, its marketing tools beyond basic email are separate products, and setup usually needs an admin or partner.
| Brevo | Salesforce Sales Cloud | |
|---|---|---|
| Priced by | Email volume | Per user |
| Entry paid plan | $9/mo, Starter | $25/user/mo, Starter Suite |
| Main strength | Marketing channels | Sales CRM |
| Setup | Self-serve | Often needs an admin |