Head-to-head
Brevo vs Metrilo
Two leading email marketing / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Brevo | Metrilo | |
|---|---|---|
| Tagline | Email, SMS, WhatsApp marketing, automation and CRM in one platform | Ecommerce analytics, CRM and email marketing for online stores |
| Pricing model | Freemium | Paid |
| Starts at | Free | $165/mo |
| Founded | — | — |
| AI-native | ||
| Categories | SMS & Push, Email Marketing, CRM | Analytics, Email Marketing, CRM |
| Vendor claimed |
Quick take
Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick Metrilo if you need ecommerce analytics, crm and email marketing for online stores.
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Frequently asked
- Is Brevo better than Metrilo?
- It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while Metrilo is ecommerce analytics, crm and email marketing for online stores. See the comparison above for which fits your team.
- What's the price difference between Brevo and Metrilo?
- Brevo starts at Free. Metrilo starts at $165/mo.
- Can I migrate from Brevo to Metrilo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.