Head-to-head
Brevo vs Mailchimp
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Brevo | Mailchimp | |
|---|---|---|
| Tagline | Email, SMS, WhatsApp marketing, automation and CRM in one platform | Email marketing for SMBs. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | — | 2001 |
| AI-native | ||
| Categories | SMS & Push, Email Marketing, CRM | Email Marketing |
| Vendor claimed |
Quick take
Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick Mailchimp if you need email marketing for smbs.
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Brevo alternatives →
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Frequently asked
- Is Brevo better than Mailchimp?
- It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while Mailchimp is email marketing for smbs. See the comparison above for which fits your team.
- What's the price difference between Brevo and Mailchimp?
- Brevo starts at Free. Mailchimp starts at Free.
- Can I migrate from Brevo to Mailchimp?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.