Head-to-head
Brevo vs Klaviyo
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Brevo | Klaviyo | |
|---|---|---|
| Tagline | Email, SMS, WhatsApp marketing, automation and CRM in one platform | Email + SMS for ecommerce. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | — | 2012 |
| AI-native | ||
| Categories | SMS & Push, Email Marketing, CRM | Email Marketing |
| Vendor claimed |
Quick take
Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick Klaviyo if you need email + sms for ecommerce.
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Frequently asked
- Is Brevo better than Klaviyo?
- It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
- What's the price difference between Brevo and Klaviyo?
- Brevo starts at Free. Klaviyo starts at Free.
- Can I migrate from Brevo to Klaviyo?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.