Head-to-head
Brevo vs Keela
Two leading email marketing / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Brevo | Keela | |
|---|---|---|
| Tagline | Email, SMS, WhatsApp marketing, automation and CRM in one platform | Donor management and fundraising CRM for nonprofits |
| Pricing model | Freemium | Paid |
| Starts at | Free | $164/mo |
| Founded | — | — |
| AI-native | ||
| Categories | SMS & Push, Email Marketing, CRM | Forms & Surveys, Email Marketing, CRM |
| Vendor claimed |
Quick take
Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick Keela if you need donor management and fundraising crm for nonprofits.
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Brevo alternatives →
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Keela alternatives →
Frequently asked
- Is Brevo better than Keela?
- It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while Keela is donor management and fundraising crm for nonprofits. See the comparison above for which fits your team.
- What's the price difference between Brevo and Keela?
- Brevo starts at Free. Keela starts at $164/mo.
- Can I migrate from Brevo to Keela?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.