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Head-to-head

Brevo vs HubSpot Marketing Hub

Two leading email marketing / crm tools, compared on pricing, features, and editorial fit. Updated for 2026.

Brevo logo
Brevo

Email, SMS, WhatsApp marketing, automation and CRM in one platform

From Free
Visit Brevo
HubSpot Marketing Hub logo
HubSpot Marketing Hub

Marketing software with CRM, content, email, social, and analytics in one platform

From $20/mo
Visit HubSpot Marketing Hub

At a glance

 BrevoHubSpot Marketing Hub
TaglineEmail, SMS, WhatsApp marketing, automation and CRM in one platformMarketing software with CRM, content, email, social, and analytics in one platform
Pricing modelFreemiumPaid
Starts atFree$20/mo
Founded——
AI-native
CategoriesSMS & Push, Email Marketing, CRMSocial Media, Email Marketing, CRM
Vendor claimed

Quick take

Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick HubSpot Marketing Hub if you need marketing software with crm, content, email, social, and analytics in one platform.

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Brevo alternatives →

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HubSpot Marketing Hub alternatives →

Frequently asked

Is Brevo better than HubSpot Marketing Hub?
It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while HubSpot Marketing Hub is marketing software with crm, content, email, social, and analytics in one platform. See the comparison above for which fits your team.
What's the price difference between Brevo and HubSpot Marketing Hub?
Brevo starts at Free. HubSpot Marketing Hub starts at $20/mo.
Can I migrate from Brevo to HubSpot Marketing Hub?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.