Head-to-head
Brevo vs Customer.io
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Brevo | Customer.io | |
|---|---|---|
| Tagline | Email, SMS, WhatsApp marketing, automation and CRM in one platform | Messaging that actually fits your data. |
| Pricing model | Freemium | Paid |
| Starts at | Free | $100/mo |
| Founded | — | 2012 |
| AI-native | ||
| Categories | SMS & Push, Email Marketing, CRM | Email Marketing, Automation |
| Vendor claimed |
Quick take
Pick Brevo if you need email, sms, whatsapp marketing, automation and crm in one platform. Pick Customer.io if you need messaging that actually fits your data.
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Brevo alternatives →
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Customer.io alternatives →
Frequently asked
- Is Brevo better than Customer.io?
- It depends on your use case. Brevo is email, sms, whatsapp marketing, automation and crm in one platform, while Customer.io is messaging that actually fits your data. See the comparison above for which fits your team.
- What's the price difference between Brevo and Customer.io?
- Brevo starts at Free. Customer.io starts at $100/mo.
- Can I migrate from Brevo to Customer.io?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.