Head-to-head
BrandMentions vs Sprout Social
Two leading social media tools, compared on pricing, features, and editorial fit. Updated for 2026.
BrandMentions
Social listening and brand monitoring across social, news, blogs and the web
From $79/mo
Visit BrandMentionsAt a glance
| BrandMentions | Sprout Social | |
|---|---|---|
| Tagline | Social listening and brand monitoring across social, news, blogs and the web | Social media management for brands. |
| Pricing model | Paid | Paid |
| Starts at | $79/mo | $199/mo |
| Founded | — | 2010 |
| AI-native | ||
| Categories | Social Media, Analytics, Reviews & Reputation | Social Media |
| Vendor claimed |
Quick take
Pick BrandMentions if you need social listening and brand monitoring across social, news, blogs and the web. Pick Sprout Social if you need social media management for brands.
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Frequently asked
- Is BrandMentions better than Sprout Social?
- It depends on your use case. BrandMentions is social listening and brand monitoring across social, news, blogs and the web, while Sprout Social is social media management for brands. See the comparison above for which fits your team.
- What's the price difference between BrandMentions and Sprout Social?
- BrandMentions starts at $79/mo. Sprout Social starts at $199/mo.
- Can I migrate from BrandMentions to Sprout Social?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.