Head-to-head
Brandfetch vs Lotame
Two leading customer data platforms tools, compared on pricing, features, and editorial fit. Updated for 2026.
Lotame
Data, identity, and audience solutions for advertisers and media owners
Custom pricing
Visit LotameAt a glance
| Brandfetch | Lotame | |
|---|---|---|
| Tagline | Brand data API for logos, colors, fonts, and company info | Data, identity, and audience solutions for advertisers and media owners |
| Pricing model | Freemium | Enterprise |
| Starts at | $99/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Design & Creative, Customer Data Platforms | Programmatic & Ad Tech, Customer Data Platforms, CRO & Testing |
| Vendor claimed |
Quick take
Pick Brandfetch if you need brand data api for logos, colors, fonts, and company info. Pick Lotame if you need data, identity, and audience solutions for advertisers and media owners.
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Frequently asked
- Is Brandfetch better than Lotame?
- It depends on your use case. Brandfetch is brand data api for logos, colors, fonts, and company info, while Lotame is data, identity, and audience solutions for advertisers and media owners. See the comparison above for which fits your team.
- What's the price difference between Brandfetch and Lotame?
- Brandfetch starts at $99/mo. Lotame uses custom pricing.
- Can I migrate from Brandfetch to Lotame?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.