Head-to-head
Bitly vs URLgenius
Two leading lead gen & abm / analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
URLgenius
App deep links that open Amazon, TikTok, YouTube, Instagram and more
From $99/mo
Visit URLgeniusAt a glance
| Bitly | URLgenius | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | App deep links that open Amazon, TikTok, YouTube, Instagram and more |
| Pricing model | Freemium | Paid |
| Starts at | $10/mo | $99/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Lead Gen & ABM, Analytics, Influencer, Affiliate & Referral |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick URLgenius if you need app deep links that open amazon, tiktok, youtube, instagram and more.
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Frequently asked
- Is Bitly better than URLgenius?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while URLgenius is app deep links that open amazon, tiktok, youtube, instagram and more. See the comparison above for which fits your team.
- What's the price difference between Bitly and URLgenius?
- Bitly starts at $10/mo. URLgenius starts at $99/mo.
- Can I migrate from Bitly to URLgenius?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.