Head-to-head
Bitly vs trm.to
Two leading lead gen & abm / analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Bitly | trm.to | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | Short links with targeting, tracking, and UTM building |
| Pricing model | Freemium | Freemium |
| Starts at | $10/mo | $5/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Lead Gen & ABM, Analytics |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick trm.to if you need short links with targeting, tracking, and utm building.
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Frequently asked
- Is Bitly better than trm.to?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while trm.to is short links with targeting, tracking, and utm building. See the comparison above for which fits your team.
- What's the price difference between Bitly and trm.to?
- Bitly starts at $10/mo. trm.to starts at $5/mo.
- Can I migrate from Bitly to trm.to?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.