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Head-to-head

Bitly vs The Only Link

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Bitly logo
Bitly

Short links and QR codes with click and scan analytics

From $10/mo
Visit Bitly
The Only Link logo
The Only Link

Smart redirects, dynamic QR codes and bio pages for marketing teams

Price not listed
Visit The Only Link

At a glance

 BitlyThe Only Link
TaglineShort links and QR codes with click and scan analyticsSmart redirects, dynamic QR codes and bio pages for marketing teams
Pricing modelFreemiumPaid
Starts at$10/moNot listed
Founded——
AI-native
CategoriesLead Gen & ABM, AnalyticsAnalytics, Landing Pages, Websites & CMS
Vendor claimed

Quick take

Pick Bitly if you need short links and qr codes with click and scan analytics. Pick The Only Link if you need smart redirects, dynamic qr codes and bio pages for marketing teams.

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Frequently asked

Is Bitly better than The Only Link?
It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while The Only Link is smart redirects, dynamic qr codes and bio pages for marketing teams. See the comparison above for which fits your team.
What's the price difference between Bitly and The Only Link?
Bitly starts at $10/mo. The Only Link doesn't publish its pricing.
Can I migrate from Bitly to The Only Link?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.