Head-to-head
Bitly vs Smartlook
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Smartlook
Session recordings, heatmaps, funnels, and event analytics for web and mobile apps
Price not listed
Visit SmartlookAt a glance
| Bitly | Smartlook | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | Session recordings, heatmaps, funnels, and event analytics for web and mobile apps |
| Pricing model | Freemium | Paid |
| Starts at | $10/mo | Not listed |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Smartlook if you need session recordings, heatmaps, funnels, and event analytics for web and mobile apps.
Browse more
Bitly alternatives →
Browse more
Smartlook alternatives →
Frequently asked
- Is Bitly better than Smartlook?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Smartlook is session recordings, heatmaps, funnels, and event analytics for web and mobile apps. See the comparison above for which fits your team.
- What's the price difference between Bitly and Smartlook?
- Bitly starts at $10/mo. Smartlook doesn't publish its pricing.
- Can I migrate from Bitly to Smartlook?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.