Head-to-head
Bitly vs Short.io
Two leading lead gen & abm / analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Bitly | Short.io | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | URL shortener with custom domains, analytics, and QR codes |
| Pricing model | Freemium | Freemium |
| Starts at | $10/mo | $5/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Lead Gen & ABM, Social Media, Analytics |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Short.io if you need url shortener with custom domains, analytics, and qr codes.
Browse more
Bitly alternatives →
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Short.io alternatives →
Frequently asked
- Is Bitly better than Short.io?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Short.io is url shortener with custom domains, analytics, and qr codes. See the comparison above for which fits your team.
- What's the price difference between Bitly and Short.io?
- Bitly starts at $10/mo. Short.io starts at $5/mo.
- Can I migrate from Bitly to Short.io?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.