Head-to-head
Bitly vs Rebrandly
Two leading lead gen & abm / analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Rebrandly
Branded link shortener with analytics, QR codes, and custom domains
From Free
Visit RebrandlyAt a glance
| Bitly | Rebrandly | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | Branded link shortener with analytics, QR codes, and custom domains |
| Pricing model | Freemium | Freemium |
| Starts at | $10/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Marketing Project Management, Lead Gen & ABM, Analytics |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Rebrandly if you need branded link shortener with analytics, qr codes, and custom domains.
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Frequently asked
- Is Bitly better than Rebrandly?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Rebrandly is branded link shortener with analytics, qr codes, and custom domains. See the comparison above for which fits your team.
- What's the price difference between Bitly and Rebrandly?
- Bitly starts at $10/mo. Rebrandly starts at Free.
- Can I migrate from Bitly to Rebrandly?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.