MHMartechHunt

Head-to-head

Bitly vs Not Just Analytics

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Bitly logo
Bitly

Short links and QR codes with click and scan analytics

From $10/mo
Visit Bitly
Not Just Analytics logo
Not Just Analytics

Instagram and TikTok analytics, reports and content planning for profiles

From $20/mo
Visit Not Just Analytics

At a glance

 BitlyNot Just Analytics
TaglineShort links and QR codes with click and scan analyticsInstagram and TikTok analytics, reports and content planning for profiles
Pricing modelFreemiumPaid
Starts at$10/mo$20/mo
Founded——
AI-native
CategoriesLead Gen & ABM, AnalyticsMarketing Project Management, Social Media, Analytics
Vendor claimed

Quick take

Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Not Just Analytics if you need instagram and tiktok analytics, reports and content planning for profiles.

Browse more

Bitly alternatives →

Browse more

Not Just Analytics alternatives →

Frequently asked

Is Bitly better than Not Just Analytics?
It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Not Just Analytics is instagram and tiktok analytics, reports and content planning for profiles. See the comparison above for which fits your team.
What's the price difference between Bitly and Not Just Analytics?
Bitly starts at $10/mo. Not Just Analytics starts at $20/mo.
Can I migrate from Bitly to Not Just Analytics?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.