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Head-to-head

Bitly vs Lucky Orange

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Bitly logo
Bitly

Short links and QR codes with click and scan analytics

From $10/mo
Visit Bitly
Lucky Orange logo
Lucky Orange

Heatmaps, session recordings, funnels, and surveys for website optimization

From $32/mo
Visit Lucky Orange

At a glance

 BitlyLucky Orange
TaglineShort links and QR codes with click and scan analyticsHeatmaps, session recordings, funnels, and surveys for website optimization
Pricing modelFreemiumPaid
Starts at$10/mo$32/mo
Founded——
AI-native
CategoriesLead Gen & ABM, AnalyticsForms & Surveys, Analytics, CRO & Testing
Vendor claimed

Quick take

Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Lucky Orange if you need heatmaps, session recordings, funnels, and surveys for website optimization.

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Frequently asked

Is Bitly better than Lucky Orange?
It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Lucky Orange is heatmaps, session recordings, funnels, and surveys for website optimization. See the comparison above for which fits your team.
What's the price difference between Bitly and Lucky Orange?
Bitly starts at $10/mo. Lucky Orange starts at $32/mo.
Can I migrate from Bitly to Lucky Orange?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.