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Head-to-head

Bitly vs LinkTrust

Two leading lead gen & abm / analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Bitly logo
Bitly

Short links and QR codes with click and scan analytics

From $10/mo
Visit Bitly
LinkTrust logo
LinkTrust

Affiliate tracking, lead management, and partner marketing platform

Price not listed
Visit LinkTrust

At a glance

 BitlyLinkTrust
TaglineShort links and QR codes with click and scan analyticsAffiliate tracking, lead management, and partner marketing platform
Pricing modelFreemiumPaid
Starts at$10/moNot listed
Founded——
AI-native
CategoriesLead Gen & ABM, AnalyticsLead Gen & ABM, Analytics, Influencer, Affiliate & Referral
Vendor claimed

Quick take

Pick Bitly if you need short links and qr codes with click and scan analytics. Pick LinkTrust if you need affiliate tracking, lead management, and partner marketing platform.

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Frequently asked

Is Bitly better than LinkTrust?
It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while LinkTrust is affiliate tracking, lead management, and partner marketing platform. See the comparison above for which fits your team.
What's the price difference between Bitly and LinkTrust?
Bitly starts at $10/mo. LinkTrust doesn't publish its pricing.
Can I migrate from Bitly to LinkTrust?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.