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Head-to-head

Bitly vs LinkShortener.io

Two leading lead gen & abm / analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Bitly logo
Bitly

Short links and QR codes with click and scan analytics

From $10/mo
Visit Bitly
LinkShortener.io logo
LinkShortener.io

Free URL shortener with QR codes, click tracking and link-in-bio pages

From Free
Visit LinkShortener.io

At a glance

 BitlyLinkShortener.io
TaglineShort links and QR codes with click and scan analyticsFree URL shortener with QR codes, click tracking and link-in-bio pages
Pricing modelFreemiumFreemium
Starts at$10/moFree
Founded——
AI-native
CategoriesLead Gen & ABM, AnalyticsLead Gen & ABM, Social Media, Analytics
Vendor claimed

Quick take

Pick Bitly if you need short links and qr codes with click and scan analytics. Pick LinkShortener.io if you need free url shortener with qr codes, click tracking and link-in-bio pages.

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Bitly alternatives →

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LinkShortener.io alternatives →

Frequently asked

Is Bitly better than LinkShortener.io?
It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while LinkShortener.io is free url shortener with qr codes, click tracking and link-in-bio pages. See the comparison above for which fits your team.
What's the price difference between Bitly and LinkShortener.io?
Bitly starts at $10/mo. LinkShortener.io starts at Free.
Can I migrate from Bitly to LinkShortener.io?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.