Head-to-head
Bitly vs Linkrunner
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Bitly | Linkrunner | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | Mobile attribution, deep links, and cohorts in one MMP |
| Pricing model | Freemium | Freemium |
| Starts at | $10/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Paid Ads, Analytics, Automation |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Linkrunner if you need mobile attribution, deep links, and cohorts in one mmp.
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Frequently asked
- Is Bitly better than Linkrunner?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Linkrunner is mobile attribution, deep links, and cohorts in one mmp. See the comparison above for which fits your team.
- What's the price difference between Bitly and Linkrunner?
- Bitly starts at $10/mo. Linkrunner starts at Free.
- Can I migrate from Bitly to Linkrunner?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.