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Head-to-head

Bitly vs Inspectlet

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Bitly logo
Bitly

Short links and QR codes with click and scan analytics

From $10/mo
Visit Bitly
Inspectlet logo
Inspectlet

Session replay, heatmaps, A/B testing, and form analytics for websites

Price not listed
Visit Inspectlet

At a glance

 BitlyInspectlet
TaglineShort links and QR codes with click and scan analyticsSession replay, heatmaps, A/B testing, and form analytics for websites
Pricing modelFreemiumFreemium
Starts at$10/moNot listed
Founded——
AI-native
CategoriesLead Gen & ABM, AnalyticsAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Inspectlet if you need session replay, heatmaps, a/b testing, and form analytics for websites.

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Frequently asked

Is Bitly better than Inspectlet?
It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Inspectlet is session replay, heatmaps, a/b testing, and form analytics for websites. See the comparison above for which fits your team.
What's the price difference between Bitly and Inspectlet?
Bitly starts at $10/mo. Inspectlet doesn't publish its pricing.
Can I migrate from Bitly to Inspectlet?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.