Head-to-head
Bitly vs Heatmap
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Bitly | Heatmap | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | Ecommerce analytics with heatmaps, funnels, and revenue per element |
| Pricing model | Freemium | Paid |
| Starts at | $10/mo | $199/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Heatmap if you need ecommerce analytics with heatmaps, funnels, and revenue per element.
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Frequently asked
- Is Bitly better than Heatmap?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Heatmap is ecommerce analytics with heatmaps, funnels, and revenue per element. See the comparison above for which fits your team.
- What's the price difference between Bitly and Heatmap?
- Bitly starts at $10/mo. Heatmap starts at $199/mo.
- Can I migrate from Bitly to Heatmap?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.