Head-to-head
Bitly vs Fathom Analytics
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Fathom Analytics
Privacy-focused, cookieless website analytics and Google Analytics alternative
From $15/mo
Visit Fathom AnalyticsAt a glance
| Bitly | Fathom Analytics | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | Privacy-focused, cookieless website analytics and Google Analytics alternative |
| Pricing model | Freemium | Paid |
| Starts at | $10/mo | $15/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Fathom Analytics if you need privacy-focused, cookieless website analytics and google analytics alternative.
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Frequently asked
- Is Bitly better than Fathom Analytics?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Fathom Analytics is privacy-focused, cookieless website analytics and google analytics alternative. See the comparison above for which fits your team.
- What's the price difference between Bitly and Fathom Analytics?
- Bitly starts at $10/mo. Fathom Analytics starts at $15/mo.
- Can I migrate from Bitly to Fathom Analytics?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.