Head-to-head
Bitly vs Exact Links
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Exact Links
WordPress URL shortener plugin with click analytics and A/B link testing
From $99/mo
Visit Exact LinksAt a glance
| Bitly | Exact Links | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | WordPress URL shortener plugin with click analytics and A/B link testing |
| Pricing model | Freemium | Paid |
| Starts at | $10/mo | $99/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Analytics, CRO & Testing, Websites & CMS |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Exact Links if you need wordpress url shortener plugin with click analytics and a/b link testing.
Browse more
Bitly alternatives →
Browse more
Exact Links alternatives →
Frequently asked
- Is Bitly better than Exact Links?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Exact Links is wordpress url shortener plugin with click analytics and a/b link testing. See the comparison above for which fits your team.
- What's the price difference between Bitly and Exact Links?
- Bitly starts at $10/mo. Exact Links starts at $99/mo.
- Can I migrate from Bitly to Exact Links?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.