Head-to-head
Bitly vs Dub
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Bitly | Dub | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | Link attribution platform for short links, conversion tracking, and affiliate programs |
| Pricing model | Freemium | Paid |
| Starts at | $10/mo | $81/mo |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Marketing Project Management, Analytics, Influencer, Affiliate & Referral |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Dub if you need link attribution platform for short links, conversion tracking, and affiliate programs.
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Frequently asked
- Is Bitly better than Dub?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Dub is link attribution platform for short links, conversion tracking, and affiliate programs. See the comparison above for which fits your team.
- What's the price difference between Bitly and Dub?
- Bitly starts at $10/mo. Dub starts at $81/mo.
- Can I migrate from Bitly to Dub?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.