Head-to-head
Bitly vs Convert Group
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Convert Group
Platform for retailers to monetize shopper data and collaborate with brands
Custom pricing
Visit Convert GroupAt a glance
| Bitly | Convert Group | |
|---|---|---|
| Tagline | Short links and QR codes with click and scan analytics | Platform for retailers to monetize shopper data and collaborate with brands |
| Pricing model | Freemium | Enterprise |
| Starts at | $10/mo | Custom |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics | Programmatic & Ad Tech, Analytics |
| Vendor claimed |
Quick take
Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Convert Group if you need platform for retailers to monetize shopper data and collaborate with brands.
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Frequently asked
- Is Bitly better than Convert Group?
- It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Convert Group is platform for retailers to monetize shopper data and collaborate with brands. See the comparison above for which fits your team.
- What's the price difference between Bitly and Convert Group?
- Bitly starts at $10/mo. Convert Group uses custom pricing.
- Can I migrate from Bitly to Convert Group?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.