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Head-to-head

Bitly vs Burt

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Bitly logo
Bitly

Short links and QR codes with click and scan analytics

From $10/mo
Visit Bitly
Burt logo
Burt

BI and forecasting platform for digital publishers and retail media networks

Custom pricing
Visit Burt

At a glance

 BitlyBurt
TaglineShort links and QR codes with click and scan analyticsBI and forecasting platform for digital publishers and retail media networks
Pricing modelFreemiumEnterprise
Starts at$10/moCustom
Founded——
AI-native
CategoriesLead Gen & ABM, AnalyticsProgrammatic & Ad Tech, Analytics
Vendor claimed

Quick take

Pick Bitly if you need short links and qr codes with click and scan analytics. Pick Burt if you need bi and forecasting platform for digital publishers and retail media networks.

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Frequently asked

Is Bitly better than Burt?
It depends on your use case. Bitly is short links and qr codes with click and scan analytics, while Burt is bi and forecasting platform for digital publishers and retail media networks. See the comparison above for which fits your team.
What's the price difference between Bitly and Burt?
Bitly starts at $10/mo. Burt uses custom pricing.
Can I migrate from Bitly to Burt?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.