Pick BrightLocal if you're a local business or an agency that wants local rank tracking, listings and review tools at a published price, with a free trial you can start today. Pick Birdeye if you're a multi-location brand that wants reviews, listings, social, messaging and front-desk work handled by AI agents across many locations, and you're ready to buy through sales.
Pick BrightLocal if
- Local search rankings and Google Business Profile health are what you track.
- You're an agency reporting on local SEO for several clients.
- You want to see prices before talking to anyone.
- You want a 14-day trial with no credit card.
Pick Birdeye if
- You run dozens or hundreds of locations under one brand.
- You want AI agents handling reviews, listings, social and chat, not just reports.
- Front-desk work like appointments, reminders and waitlists matters, as in healthcare.
- You're buying a platform contract, not a monthly tool.
How they differ
Pricing. As of November 2026, BrightLocal has three plans priced by number of locations. For one location, Track is $41/month billed monthly or $31/month billed annually ($369/year). Manage is $54 monthly or $40 annually, and Grow, which adds review monitoring and review requests, is $65 monthly or $49 annually. BrightLocal says annual billing saves 25%. Every plan has a 14-day free trial with no card. Birdeye doesn't publish prices. Its pricing page asks for your location count and says you pay for what you deploy at your locations, not per seat.
Core strength. BrightLocal is a local SEO toolkit. It covers local rank tracking with geo-grid maps, local audits, citation monitoring, listings sync and, on Grow, review management. Birdeye sells AI coworkers. Jay handles marketing work such as AI search, reviews, listings and social. Myna runs front-desk tasks such as appointments and reminders, and Robin covers surveys and ticketing.
Where each falls short. BrightLocal gets expensive as locations grow, and past 100 locations prices are on request. It doesn't handle customer messaging or front-desk work. Birdeye's quote-only pricing makes it hard to judge cost up front, and it's more platform than a single-location business needs.
| BrightLocal | Birdeye | |
|---|---|---|
| Published prices | yes, by location | no, quote-based |
| Entry plan | Track, $31/mo yearly | not published |
| Free trial | 14 days, no card | not listed |
| Main focus | local SEO and reviews | AI agents across locations |