If you already have a website you like and want to add a small store without rebuilding, pick Ecwid. It drops into WordPress, Wix and most other sites and starts at $5 a month. If the store is the business, and you need a large catalog, B2B selling or several storefronts, pick BigCommerce. It's a full commerce platform with its own storefront and much deeper catalog and checkout tools.
Pick BigCommerce if
- The online store is your main sales channel.
- You sell a large or complex catalog with many variants.
- You sell wholesale or B2B as well as retail.
- You want several storefronts or channels from one back office.
Pick Ecwid if
- You have a site you don't want to migrate and just need a store on it.
- You sell a small catalog: the $5 Starter plan covers up to 10 products.
- You want the same store on your website, social channels and marketplaces.
- You want flat pricing with no Ecwid transaction fees.
How they differ
Pricing. As of November 2026, BigCommerce Core is $29/month billed annually or $39 monthly, for up to $30K in trailing-12-month sales. Over that, BigCommerce moves you to Growth, at $79/month annually, automatically. Embedded payment providers carry no BigCommerce fee, and there's a 15-day free trial. Ecwid Starter is $5 per month for up to 10 products. Venture is $35 per month, or $29 billed yearly, for 100 products. Business is $65 per month, or $49 billed yearly, for 2,500 products. Ecwid lists $0 transaction fees on every plan.
Core strength. BigCommerce is a standalone commerce platform with B2B, multi-storefront and catalog tools in the base product. Ecwid is a store you embed: an official WordPress plugin, a Wix app and a code snippet for most other sites. If you have no site, Ecwid's Instant Site gives you a basic one.
Where each falls short. BigCommerce's bill rises with your sales, and it's more platform than a small seller needs. Ecwid prices by product count, so a growing catalog pushes you up tiers quickly, and it lacks BigCommerce's B2B and multi-storefront depth.
| BigCommerce Core | Ecwid Venture | |
|---|---|---|
| Price, billed yearly | $29/mo | $29/mo |
| Limit | $30K trailing-12-month sales | 100 products |
| Works inside an existing site | No, it's its own storefront | Yes |