Head-to-head
Beatgrid vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Beatgrid
Single-source cross-media measurement across TV, CTV, online video, audio and OOH
Custom pricing
Visit BeatgridMicrosoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Beatgrid | Microsoft Clarity | |
|---|---|---|
| Tagline | Single-source cross-media measurement across TV, CTV, online video, audio and OOH | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Enterprise | Free |
| Starts at | Custom | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Programmatic & Ad Tech, Paid Ads, Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Beatgrid if you need single-source cross-media measurement across tv, ctv, online video, audio and ooh. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Beatgrid better than Microsoft Clarity?
- It depends on your use case. Beatgrid is single-source cross-media measurement across tv, ctv, online video, audio and ooh, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Beatgrid and Microsoft Clarity?
- Beatgrid uses custom pricing. Microsoft Clarity is free.
- Can I migrate from Beatgrid to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.