MHMartechHunt

Head-to-head

BACKCLICK vs Klaviyo

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

BACKCLICK logo
BACKCLICK

Enterprise E-Mail Marketing and newsletter software, on-premise or SaaS

Custom pricing
Visit BACKCLICK
Klaviyo logo
Klaviyo

Email + SMS for ecommerce.

Free
Visit Klaviyo

At a glance

 BACKCLICKKlaviyo
TaglineEnterprise E-Mail Marketing and newsletter software, on-premise or SaaSEmail + SMS for ecommerce.
Pricing modelCustomFreemium
Starts atCustomFree
Founded—2012
AI-native
CategoriesEmail MarketingEmail Marketing
Vendor claimed

Quick take

Pick BACKCLICK if you need enterprise e-mail marketing and newsletter software, on-premise or saas. Pick Klaviyo if you need email + sms for ecommerce.

Browse more

BACKCLICK alternatives →

Browse more

Klaviyo alternatives →

Frequently asked

Is BACKCLICK better than Klaviyo?
It depends on your use case. BACKCLICK is enterprise e-mail marketing and newsletter software, on-premise or saas, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
What's the price difference between BACKCLICK and Klaviyo?
BACKCLICK uses custom pricing. Klaviyo is free.
Can I migrate from BACKCLICK to Klaviyo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.