Head-to-head
Awin vs Referly
Two leading influencer, affiliate & referral tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Awin | Referly | |
|---|---|---|
| Tagline | Global affiliate marketing platform connecting advertisers with publishers | Affiliate program software for agencies, SaaS, and eCommerce |
| Pricing model | Paid | Paid |
| Starts at | $49/mo | Not listed |
| Founded | — | — |
| AI-native | ||
| Categories | Marketing Project Management, Influencer, Affiliate & Referral | Reviews & Reputation, Influencer, Affiliate & Referral |
| Vendor claimed |
Quick take
Pick Awin if you need global affiliate marketing platform connecting advertisers with publishers. Pick Referly if you need affiliate program software for agencies, saas, and ecommerce.
Browse more
Awin alternatives →
Browse more
Referly alternatives →
Frequently asked
- Is Awin better than Referly?
- It depends on your use case. Awin is global affiliate marketing platform connecting advertisers with publishers, while Referly is affiliate program software for agencies, saas, and ecommerce. See the comparison above for which fits your team.
- What's the price difference between Awin and Referly?
- Awin starts at $49/mo. Referly doesn't publish its pricing.
- Can I migrate from Awin to Referly?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.