Head-to-head
AWeber vs Mailchimp
Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| AWeber | Mailchimp | |
|---|---|---|
| Tagline | Email marketing, landing pages, and automation for small businesses | Email marketing for SMBs. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | — | 2001 |
| AI-native | ||
| Categories | Ecommerce Platforms, Email Marketing, Landing Pages | Email Marketing |
| Vendor claimed |
Quick take
Pick AWeber if you need email marketing, landing pages, and automation for small businesses. Pick Mailchimp if you need email marketing for smbs.
Browse more
AWeber alternatives →
Browse more
Mailchimp alternatives →
Frequently asked
- Is AWeber better than Mailchimp?
- It depends on your use case. AWeber is email marketing, landing pages, and automation for small businesses, while Mailchimp is email marketing for smbs. See the comparison above for which fits your team.
- What's the price difference between AWeber and Mailchimp?
- AWeber starts at Free. Mailchimp starts at Free.
- Can I migrate from AWeber to Mailchimp?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.