Head-to-head
Autom vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Autom | Microsoft Clarity | |
|---|---|---|
| Tagline | SERP scraping API for Google, Bing, and other search engines | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Paid | Free |
| Starts at | $50/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Analytics, SEO | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Autom if you need serp scraping api for google, bing, and other search engines. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Autom better than Microsoft Clarity?
- It depends on your use case. Autom is serp scraping api for google, bing, and other search engines, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Autom and Microsoft Clarity?
- Autom starts at $50/mo. Microsoft Clarity is free.
- Can I migrate from Autom to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.