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Head-to-head

Auro CRM vs HubSpot

Two leading crm tools, compared on pricing, features, and editorial fit. Updated for 2026.

Auro CRM logo
Auro CRM

Open source CRM built on SuiteCRM for sales, marketing, and support

From $139/mo
Visit Auro CRM
HubSpot logo
HubSpot

The all-in-one marketing platform.

From Free
Visit HubSpot

At a glance

 Auro CRMHubSpot
TaglineOpen source CRM built on SuiteCRM for sales, marketing, and supportThe all-in-one marketing platform.
Pricing modelPaidFreemium
Starts at$139/moFree
Founded—2006
AI-native
CategoriesMarketing Project Management, CRMSales Engagement, Email Marketing, CRM, Automation
Vendor claimed

Quick take

Pick Auro CRM if you need open source crm built on suitecrm for sales, marketing, and support. Pick HubSpot if you need the all-in-one marketing platform.

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Auro CRM alternatives →

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Frequently asked

Is Auro CRM better than HubSpot?
It depends on your use case. Auro CRM is open source crm built on suitecrm for sales, marketing, and support, while HubSpot is the all-in-one marketing platform. See the comparison above for which fits your team.
What's the price difference between Auro CRM and HubSpot?
Auro CRM starts at $139/mo. HubSpot starts at Free.
Can I migrate from Auro CRM to HubSpot?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.
Auro CRM vs HubSpot in 2026 — pricing, features, verdict | MartechHunt