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Head-to-head

Attribution vs PostHog

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Attribution logo
Attribution

Multi-touch marketing attribution software matched to real revenue

Custom pricing
Visit Attribution
PostHog logo
PostHog

The product OS for developers.

Free
Visit PostHog

At a glance

 AttributionPostHog
TaglineMulti-touch marketing attribution software matched to real revenueThe product OS for developers.
Pricing modelEnterpriseFreemium
Starts atCustomFree
Founded—2020
AI-native
CategoriesPaid Ads, Analytics, AI Writing & ContentAnalytics
Vendor claimed

Quick take

Pick Attribution if you need multi-touch marketing attribution software matched to real revenue. Pick PostHog if you need the product os for developers.

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Frequently asked

Is Attribution better than PostHog?
It depends on your use case. Attribution is multi-touch marketing attribution software matched to real revenue, while PostHog is the product os for developers. See the comparison above for which fits your team.
What's the price difference between Attribution and PostHog?
Attribution uses custom pricing. PostHog is free.
Can I migrate from Attribution to PostHog?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.