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Head-to-head

Astonish Email vs Klaviyo

Two leading email marketing tools, compared on pricing, features, and editorial fit. Updated for 2026.

Astonish Email logo
Astonish Email

UK email marketing for organisations sending large lists

From $32/mo
Visit Astonish Email
Klaviyo logo
Klaviyo

Email + SMS for ecommerce.

From Free
Visit Klaviyo

At a glance

 Astonish EmailKlaviyo
TaglineUK email marketing for organisations sending large listsEmail + SMS for ecommerce.
Pricing modelPaidFreemium
Starts at$32/moFree
Founded—2012
AI-native
CategoriesEmail MarketingEmail Marketing
Vendor claimed

Quick take

Pick Astonish Email if you need uk email marketing for organisations sending large lists. Pick Klaviyo if you need email + sms for ecommerce.

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Frequently asked

Is Astonish Email better than Klaviyo?
It depends on your use case. Astonish Email is uk email marketing for organisations sending large lists, while Klaviyo is email + sms for ecommerce. See the comparison above for which fits your team.
What's the price difference between Astonish Email and Klaviyo?
Astonish Email starts at $32/mo. Klaviyo starts at Free.
Can I migrate from Astonish Email to Klaviyo?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.