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Head-to-head

Appfigures vs Semrush

Two leading seo tools, compared on pricing, features, and editorial fit. Updated for 2026.

Appfigures logo
Appfigures

App analytics, ASO tools, and market intelligence for mobile apps

From $7.99/mo
Visit Appfigures
Semrush logo
Semrush

SEO, content, and competitive intelligence.

From $139.95/mo
Visit Semrush

At a glance

 AppfiguresSemrush
TaglineApp analytics, ASO tools, and market intelligence for mobile appsSEO, content, and competitive intelligence.
Pricing modelFreemiumPaid
Starts at$7.99/mo$139.95/mo
Founded—2008
AI-native
CategoriesProgrammatic & Ad Tech, Analytics, SEOPaid Ads, SEO
Vendor claimed

Quick take

Pick Appfigures if you need app analytics, aso tools, and market intelligence for mobile apps. Pick Semrush if you need seo, content, and competitive intelligence.

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Frequently asked

Is Appfigures better than Semrush?
It depends on your use case. Appfigures is app analytics, aso tools, and market intelligence for mobile apps, while Semrush is seo, content, and competitive intelligence. See the comparison above for which fits your team.
What's the price difference between Appfigures and Semrush?
Appfigures starts at $7.99/mo. Semrush starts at $139.95/mo.
Can I migrate from Appfigures to Semrush?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.