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Head-to-head

Apify vs Upstream

Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.

Apify logo
Apify

Marketplace of ready-to-run web scraping and automation tools for AI

From $19/mo
Visit Apify
Upstream logo
Upstream

AI-driven engagement and acquisition platform for mobile operators

Custom pricing
Visit Upstream

At a glance

 ApifyUpstream
TaglineMarketplace of ready-to-run web scraping and automation tools for AIAI-driven engagement and acquisition platform for mobile operators
Pricing modelFreemiumEnterprise
Starts at$19/moCustom
Founded——
AI-native
CategoriesLead Gen & ABM, Analytics, AutomationProgrammatic & Ad Tech, SMS & Push, Automation
Vendor claimed

Quick take

Pick Apify if you need marketplace of ready-to-run web scraping and automation tools for ai. Pick Upstream if you need ai-driven engagement and acquisition platform for mobile operators.

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Frequently asked

Is Apify better than Upstream?
It depends on your use case. Apify is marketplace of ready-to-run web scraping and automation tools for ai, while Upstream is ai-driven engagement and acquisition platform for mobile operators. See the comparison above for which fits your team.
What's the price difference between Apify and Upstream?
Apify starts at $19/mo. Upstream uses custom pricing.
Can I migrate from Apify to Upstream?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.