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Head-to-head

Apify vs Microsoft Clarity

Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.

Apify logo
Apify

Marketplace of ready-to-run web scraping and automation tools for AI

From $19/mo
Visit Apify
Microsoft Clarity logo
Microsoft Clarity

Free session recordings, heatmaps, and AI insights for websites

Free
Visit Microsoft Clarity

At a glance

 ApifyMicrosoft Clarity
TaglineMarketplace of ready-to-run web scraping and automation tools for AIFree session recordings, heatmaps, and AI insights for websites
Pricing modelFreemiumFree
Starts at$19/moFree
Founded——
AI-native
CategoriesLead Gen & ABM, Analytics, AutomationAnalytics, CRO & Testing
Vendor claimed

Quick take

Pick Apify if you need marketplace of ready-to-run web scraping and automation tools for ai. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.

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Frequently asked

Is Apify better than Microsoft Clarity?
It depends on your use case. Apify is marketplace of ready-to-run web scraping and automation tools for ai, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
What's the price difference between Apify and Microsoft Clarity?
Apify starts at $19/mo. Microsoft Clarity is free.
Can I migrate from Apify to Microsoft Clarity?
Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.