Head-to-head
Apify vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
Free
Visit Microsoft ClarityAt a glance
| Apify | Microsoft Clarity | |
|---|---|---|
| Tagline | Marketplace of ready-to-run web scraping and automation tools for AI | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Freemium | Free |
| Starts at | $19/mo | Free |
| Founded | — | — |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics, Automation | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Apify if you need marketplace of ready-to-run web scraping and automation tools for ai. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Apify better than Microsoft Clarity?
- It depends on your use case. Apify is marketplace of ready-to-run web scraping and automation tools for ai, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Apify and Microsoft Clarity?
- Apify starts at $19/mo. Microsoft Clarity is free.
- Can I migrate from Apify to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.