Head-to-head
Apify vs HubSpot
Two leading automation tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Apify | HubSpot | |
|---|---|---|
| Tagline | Marketplace of ready-to-run web scraping and automation tools for AI | The all-in-one marketing platform. |
| Pricing model | Freemium | Freemium |
| Starts at | $19/mo | Free |
| Founded | — | 2006 |
| AI-native | ||
| Categories | Lead Gen & ABM, Analytics, Automation | Sales Engagement, Email Marketing, CRM, Automation |
| Vendor claimed |
Quick take
Pick Apify if you need marketplace of ready-to-run web scraping and automation tools for ai. Pick HubSpot if you need the all-in-one marketing platform.
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Apify alternatives →
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Frequently asked
- Is Apify better than HubSpot?
- It depends on your use case. Apify is marketplace of ready-to-run web scraping and automation tools for ai, while HubSpot is the all-in-one marketing platform. See the comparison above for which fits your team.
- What's the price difference between Apify and HubSpot?
- Apify starts at $19/mo. HubSpot is free.
- Can I migrate from Apify to HubSpot?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.