Head-to-head
Amplitude vs Smartlook
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Smartlook
Session recordings, heatmaps, funnels, and event analytics for web and mobile apps
Price not listed
Visit SmartlookAt a glance
| Amplitude | Smartlook | |
|---|---|---|
| Tagline | Digital analytics for product-led growth. | Session recordings, heatmaps, funnels, and event analytics for web and mobile apps |
| Pricing model | Freemium | Paid |
| Starts at | Free | Not listed |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Amplitude if you need digital analytics for product-led growth. Pick Smartlook if you need session recordings, heatmaps, funnels, and event analytics for web and mobile apps.
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Frequently asked
- Is Amplitude better than Smartlook?
- It depends on your use case. Amplitude is digital analytics for product-led growth, while Smartlook is session recordings, heatmaps, funnels, and event analytics for web and mobile apps. See the comparison above for which fits your team.
- What's the price difference between Amplitude and Smartlook?
- Amplitude is free. Smartlook doesn't publish its pricing.
- Can I migrate from Amplitude to Smartlook?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.