Head-to-head
Amplitude vs Mixpanel
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
At a glance
| Amplitude | Mixpanel | |
|---|---|---|
| Tagline | Digital analytics for product-led growth. | Product analytics for every team. |
| Pricing model | Freemium | Freemium |
| Starts at | Free | Free |
| Founded | 2012 | 2009 |
| AI-native | ||
| Categories | Analytics | Analytics |
| Vendor claimed |
Quick take
Pick Amplitude if you need digital analytics for product-led growth. Pick Mixpanel if you need product analytics for every team.
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Amplitude alternatives →
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Frequently asked
- Is Amplitude better than Mixpanel?
- It depends on your use case. Amplitude is digital analytics for product-led growth, while Mixpanel is product analytics for every team. See the comparison above for which fits your team.
- What's the price difference between Amplitude and Mixpanel?
- Amplitude starts at Free. Mixpanel starts at Free.
- Can I migrate from Amplitude to Mixpanel?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.