Head-to-head
Amplitude vs Microsoft Clarity
Two leading analytics tools, compared on pricing, features, and editorial fit. Updated for 2026.
Microsoft Clarity
Free session recordings, heatmaps, and AI insights for websites
From Free
Visit Microsoft ClarityAt a glance
| Amplitude | Microsoft Clarity | |
|---|---|---|
| Tagline | Digital analytics for product-led growth. | Free session recordings, heatmaps, and AI insights for websites |
| Pricing model | Freemium | Free |
| Starts at | Free | Free |
| Founded | 2012 | — |
| AI-native | ||
| Categories | Analytics | Analytics, CRO & Testing |
| Vendor claimed |
Quick take
Pick Amplitude if you need digital analytics for product-led growth. Pick Microsoft Clarity if you need free session recordings, heatmaps, and ai insights for websites.
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Frequently asked
- Is Amplitude better than Microsoft Clarity?
- It depends on your use case. Amplitude is digital analytics for product-led growth, while Microsoft Clarity is free session recordings, heatmaps, and ai insights for websites. See the comparison above for which fits your team.
- What's the price difference between Amplitude and Microsoft Clarity?
- Amplitude starts at Free. Microsoft Clarity starts at Free.
- Can I migrate from Amplitude to Microsoft Clarity?
- Most tools in this category support data import via CSV. For complex migrations, both vendors offer onboarding assistance on higher-tier plans.